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Home Depot Racing
In the late 1990s, Home Depot founding
fathers Arthur Blank and Bernie Marcus heard the request from thousands
upon thousands of associates who thought a NASCAR sponsorship would be a
great way to build the brand and lead the company into a sport with
strong fan demographics and widespread appeal, thus Home Depot Racing
was started.
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In September 1998,
the associate’s request became reality as The Home Depot Racing team
entered the exciting sport of NASCAR through a multi-year partnership
with Joe Gibbs Racing to field a team in what is now known as the NASCAR
NEXTEL Cup Series. In addition, The Home Depot Racing signed an
exclusive deal with NASCAR making it the official Home Improvement
Warehouse of NASCAR.
In 1999, the #20 Home Depot Racing machine debuted on the front row of
the Daytona 500 with 27-year-old rookie driver Tony Stewart behind the
wheel. That same year, Stewart also competed in the Indianapolis 500 and
the Coca Cola 600 on the same day. Stewart’s “Double Duty” attempt was
successful as he completed 1,090 racing miles, finishing ninth and
fourth, respectively.
The 2003 season was very productive for the entire Home Depot Racing
family. Wearing the crown of reigning Nextel Cup champions, Home Depot
racing, Joe Gibbs Racing and Stewart together signed long-term contracts
carrying the motorsport sponsorship through 2009. In July of 2003, Home
Depot Racing showcased an original copy of the Declaration of
Independence during the Pepsi 400 weekend at Daytona (Fla.)
International Speedway. A special climate controlled display set was
erected onsite to accommodate the 227 year-old document. The Home Depot
racing also designed a Declaration of Independence Road Trip paint
scheme for the #20 Home Depot Chevrolet, paying tribute to the
document’s national tour. It was another banner year in the history of
Home Depot Racing, because augmenting the racing success was the
company’s philanthropic success.
“Racing to Play” continues in 2006, with the #20 Home Depot Racing Team
expected to continue their winnings ways as the defending Nextel Cup
champions.......
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Home Depot Racing...read
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